Project: A private label manufacturer needed an exciting package to launch the Heart Rate Monitors for DUMMIES product to Editors of magazine/e-mags.

Solution: Mirroring the product’s packaging we selected a set of products fitting to both the product and to an editor’s heart. The striking package included a drawstring sport bag, editor’s notebook, and a ballpoint pen with foam heart. Also included was the company provided Press Release and Heart Rate Monitor. The campaign was a success as a product review landed in several major journal publications.