THE NEW YORK TIMES – Breakfast with the Times

The Project: Create a New York Times branded item that could be used while reading the morning paper.
The Solution: AWA sourced a stainless steel pop-up toaster featuring a removable logo plate that toasts the Times logo “T” onto the bread. Other features include seven heat settings, reheat and defrost buttons, as well as a slide-out crumb tray.

Fiji Water – Making the Ordinary Extraordinary

The Project: Fiji had developed a unique square plastic bottle for its spring water and wanted to market the product to white table cloth restaurants. The problem was to encourage the restaurants to take the plastic bottles seriously as opposed to glass which was perceived to be more elegant.
The Solution: All-Ways Advertising was instrumental in the design and creation of a customized silver sleeve that allows the plastic to co-exist with crystal in an upscale environment. In addition, All-Ways sourced a manufacturer to produce the sleeves in quantity. The concept was so well received that other water bottlers quickly followed suit and requested their own unique silver sleeves.

Snapple (Cadbury-Schweppes) – Yard Sale Promotion

The Project: Create a Snapple promotional concept during peak summer months that would play off the brand’s “bottles personified” advertising campaign.
The Solution: AWA developed the Snapple Yard Sale which encouraged consumers to collect and then spend Snapple bottle caps at an online yard sale. The caps were redeemable for quirky, custom items such as bowling balls, sunglasses, salt and pepper shakers, inflatable furniture, toothbrush stands and soaps. Consumers could also “haggle” for better prices by bidding online for the items. The unique promotion increased brand awareness while introducing consumers to the entire line of Snapple products on the company’s website.