feature story: THE ALL-WAYS ADVANTAGE: A PLUS FOR CUSTOMERS by Robert Lieberman

As we celebrate our 41st year in business, we recognize that today’s customers and prospects are inundated with aggressive sales pitches – self-serving, intangible declarations of “we’re the best” or “our product is the greatest” -from sellers anxious to gain a competitive advantage. What do customers really want? – a tangible return on their investment – value and results. Taking a look at the facts, All-Ways Advertising clearly has the advantage – in fact, several advantages.

EXPERIENCE, LONGEVITY AND STABILITY
With a sales and support staff possessing more than 500 years of collective industry experience and five decades in promotional advertising backed by sound business practices, All-Ways has the expertise and resources to meet and exceed expectations. We are well-positioned to translate our marketing know-how and financial stability into providing “the right products for the right reasons” – logoed merchandise that effectively delivers your message and represents your image. Advantage: All-Ways.

VALUE ADDED SERVICES IN-HOUSE
All-Ways recognizes our customers’ need for added value. We’ve added ancillary capabilities including our owned and operated warehouse and fulfillment center, enabling us to better serve our customers by alleviating the burdens of storage and shipping. The 40,000 square foot facility also offers cost-effective direct mail service, catalog redemption, inventory control, door-to-door distribution and gift wrapping. All-Ways recently added on-site engraving service with quick turnaround to assist customers who require immediate delivery. In response to the growing internet shopping trend, we’ve invested in the technology to develop and manage online company stores from our corporate headquarters. All-Ways customers also benefit from an in-house art department with the ability to offer creative solutions from logo design and custom graphics to developing unique new products to showcase your brand. Advantage: All-Ways.

INDUSTRY AND BUSINESS RECOGNITION
All-Ways’ efforts have not gone unnoticed. The company has been honored by “Inc. Magazine” with its prestigious Entrepreneur of the Year Award. We were also recognized by the Specialty Advertising Association of Greater New York (SAAGNY) with the Diamond Award, based on concept originality, creativity, effectiveness of execution and results using promotional products as marketing tools. Since 2000, All-Ways has been an Advertising Specialties Institute Gold Member, ranked in the top 1% of all US based advertising specialty agencies. Achieving national supplier status with the industry’s most respected manufacturers gives All-Ways the buying power that allows us to offer more competitive pricing on a wide range of products and exclusive price breaks on a number of others. Advantage: All-Ways.

DOING THE RIGHT THING - CUSTOMER ENDORSEMENT
In order to maintain the highest service levels, All-Ways routinely asks customers to rate our staff in performance areas that are critical to success; including courtesy, responsiveness, helpfulness and knowledge. They also provide feedback on the quality of the merchandise, quality of embroidery and imprints, timeliness of delivery and ability to meet deadlines. Across the board, the most recent survey results indicate that All-Ways performs at an exceptional level with an overall rating of 98%; with the majority of respondents indicating that they would recommend All-Ways to their colleagues. Advantage: All-Ways.

JUST THE FACTS
The fact is that All-Ways Advertising has the experience, longevity, stability, value added in-house services, industry stature and customer support to produce tangible value and results – a tremendous plus for customers who utilize the All-Ways advantage.