About All-Ways Advertising
        leadership

Robert Jay Lieberman, President

Rob first learned the door-to-door distribution business as a young boy, working part time at his grandfather's small NY consumer advertising company. Although he was admitted to the New York Bar, Rob decided to forego a legal career.

When he first opened All-Ways Advertising in 1969, he brought 12 years of hands-on experience as well as the discipline and analytical skills of a legal education. His in-depth knowledge helped him reshape door-to-door distribution in response to a more sophisticated marketplace and realize his vision for the industry's future.

As revenues grew, Rob expanded operations and added professional staff. He initiated his executive committee style of management: delegating responsibilities for finance, production, customer support, promotions and distribution to skilled specialists, allowing him to concentrate on sales and acquisitions to continue building the company. Rob's commitment to customer and employee partnerships continues to drive AWA today.

Education
   University of Buffalo, BA, 1966
   Brooklyn Law School, JD, 1969
Member
   New York Bar Association
   National Assn Retail & Marketing Service Industry
   Advertising Specialty Institute
Industry Recognition and Awards
   Advertising Specialty Institute Gold Member
   Inc. Magazine Entrepreneur of the Year
   Past President, Nat'l Assn of Demo Companies
   In-Store Demonstration Lifetime Achievement
   Wal-Mart Extra Income Advisory Board
   Valley National Bank Advisory Board