for immediate release: June 25, 2010

ALL-WAYS NEW INTERNSHIP PROGRAM WITH MONTCLAIR STATE RESULTS IN NEW HIRE: First Intern, Dave Gisonno becomes Sales Associate

All-Ways Advertising Company has successfully launched an internship program with Montclair State University. The program is the result of the efforts of Rob Lieberman, President of All-Ways Advertising (a member of the Foundation Board of Montclair State University) and the former Dean of the Business School, Bill Turner. The two met in November, 2009 to explore the possibility of developing the program and this spring, David Gisonno joined All-Ways Advertising Company as the first intern.

All-Ways Advertising began the program in search of a creative individual to help develop and manage a social media campaign for the company. David served as a sergeant in the US Army for eight years prior to enrolling in Montclair State University to pursue a career in Business Administration with a concentration in Marketing. He graduated with a Bachelor’s Degree in an impressive two and a half years.

As an intern, David created the social media tools for All-Ways to communicate and interact with clients and prospects. He conducted daily interactions with individuals via Twitter, shared interesting photos, videos, and articles via Facebook, created informational blogs about the promotional industry on Blogger, and produced video interviews featuring the All-Ways management team for YouTube. David admits, “It took a lot of research and investigation on how to use the social networking sites since I was not as familiar with them as college students today, but once I grasped the concept it became fun and exciting.” He feels that although this task took a lot of effort and dedication, he was able to build something that will be a part of All-Ways Advertising for a long time.

Recently, when David was offered the opportunity to become part of the All-Ways Advertising team as a Sales Associate, he did not hesitate because as he says, “All-Ways is an amazing company with endless opportunities for growth that has no limitation; I love how the company is run, and the close and caring relationships co-workers have with each other.” His new position focuses mainly on lead generation and building customer relations, which differs from his previous tasks, but David feels he can easily adapt to his new responsibilities. He admits, “Every job has its challenges, but with a strong will and a passionate drive to accomplish, any challenge can be overcome.” The transition from managing social media to sales associate was not difficult for David because he has always been a good people person and the sales role suits him.

David’s efforts did not go unnoticed. All-Ways Vice President Andrew Lieberman describes him as “a tremendous addition to All-Ways, first as an intern and now as a full time employee. His success in implementing a social networking program has broadened our approach to acquiring new business. We are looking forward to developing his skills as a Sales Associate and look forward to having him represent All-Ways for many years to come.”

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