for immediate release: March 27, 2007

ALL-WAYS ADVERTISING WINS PRESTIGIOUS 2007 SAAGNY AWARD

All-Ways Advertising Company has been awarded a 2007 Diamond Award by the Specialty Advertising Association of Greater New York (SAAGNY) in the Consumer Promotions Under $10 Category.

According to SAAGNY, the purpose of the awards is to “stimulate high levels of imagination for selling promotional products as a marketing tool” and to “recognize and showcase the creative excellence of SAAGNY distributor members.” The awards, which are judged on concept originality, creativity, effectiveness of execution and results, are open to all distributors who have produced work on behalf of their clients during the previous year.

The All-Ways entry was a “Welcome Kit” created for FreshDirect, an online meals and fresh food manufacturing and delivery service in the New York Metro area, to promote their 6 Months Delivery Pass. The kit consists of an imprinted shopping list pad with magnetic pen clip, a pen and Fresh Direct sale coupons wrapped in an embroidered dish towel and shrink-wrapped onto a meat tray. The kits are assembled at the All-Ways Distribution Center and delivered to Fresh Direct.

“We are continually challenged to come up with new and innovative ways to effectively build equity in our client’s brands,” said All-Ways’ President, Rob Lieberman. “I’m extremely pleased to have our efforts recognized by SAAGNY and proud of our creative team,” he concluded.

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