for immediate release: May 24, 2007

ALL-WAYS ADVERTISING PARTICIPATES IN DR PEPPER "BAND IN THE BUBBLE"

All-Ways Advertising Company has been selected by Cadbury Schweppes Americas Beverage (CSAB) to participate in the Dr Pepper “Band in the Bubble” event being held at Pier 54 in New York City from May 24th through June 12th.

The “Band in the Bubble,” a successful Australian reality TV show to which Dr Pepper has purchased the rights, is being broadcast on MTV as the band, Cartel, lives in a bubble while composing and recording music. The event will culminate in a concert on June 12th when the band will perform the music recorded in the bubble.

At the same time, All-Ways is managing a retail store, located in close proximity to the band bubble. The store features unique, proprietary merchandise designed and produced by All-Ways, a preferred CSAB vendor, representing the hottest new trends and the rock ‘n roll theme of the Band in the Bubble. All-Ways also produced related products for the CSAB bottler network including bubble inflatable chairs and bubble snow globes, as well as themed retail merchandise which is featured online at www.drpepperbubble.com. The merchandise was specifically selected to complement the music and fun marketing strategy of Dr Pepper, the nation’s #1 non-cola brand.

“We are continually challenged to come up with new and innovative ways to effectively support our clients’ marketing efforts,” said All-Ways’ President, Rob Lieberman. “We’re proud to be a preferred Cadbury Schweppes Americas Beverage vendor, and particularly proud of the energy and creativity of Ron Selling, creative director, and our in-house team to help make the ‘Band in the Bubble’ a success for Dr Pepper,” he concluded.

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