for immediate release: December 1, 2007

ALL-WAYS' PRESIDENT ATTENDS INAUGURAL INDUSTRY SUMMIT

Robert J. Lieberman, President of All-Ways Advertising, was one of nearly 200 of the most knowledgeable and successful leaders in the advertising specialty industry invited to attend the inaugural ASI Power Summit. The event was hosted by the Advertising Specialty Institute November 11-14, 2007.

The Power Summit provided a forum for discussion of current topics, issues and best practices with a goal toward “turning timely ideas into action to make business better” through roundtable sessions, panelist discussions and networking opportunities.

Several of the issues and trends that affect distributors, suppliers and end-buyers included product sourcing, importing products from China, product liability, safety and compliance, as well as the movement toward eco-friendly products. Mr. Lieberman also participated in a session regarding “What End-Buyers Really Want” that identified the types of products most often used and why, as well as the types of products end-buyers would like to see.

The summit closed with a session that highlighted family owned businesses of which All-Ways is one. The discussion included the benefits of doing business with family owned companies such as the commitment and increased personalized attention derived from strong family values.

According to Mr. Lieberman, “This summit was extremely beneficial in that the attendees were able to share their concerns as well as best practices; All-Ways plans to implement those solutions that will benefit our customers.”

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