for immediate release: October 19, 2005

ALL-WAYS FOUNDER AND PRESIDENT INTERVIEWED BY THE BUSINESS DEVELOPMENT INSTITUTE

Robert Jay Lieberman, Founder and President of All-Ways Advertising Company, was interviewed recently by the Business Development Institute (BDI). BDI is a leading provider of event-based business development programs to the professional services, technology, publishing and media industries; whose members range from senior executives at Global 1000 companies to CEOs of venture-backed, start-up and high-growth organizations.

During the course of the interview, Mr. Lieberman detailed All-Ways’ evolution into a full service promotional agency with the ability to “transcend other product providers,” actually making the effort to locate and develop products that best represent the customer and build their corporate image. He also provided his views on his role as CEO, the importance of partnering and lessons learned during his 36 years in business.

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ALL-WAYS FOUNDER AND PRESIDENT INTERVIEWED BY THE BUSINESS DEVELOPMENT INSTITUTE
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