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project success stories

FIJI WATER - TURNING ORDINARY TO EXTRAORDINARY



Custom Water Bottle Sleeves

THE PROJECT:
Fiji Water had developed a unique, square plastic bottle for its spring water and wanted to market the product to white table cloth restaurants. The problem was to encourage the consumers to take the plastic bottles seriously.
THE SOLUTION:
All-Ways was instrumental in the design and production of a customized silver sleeve that allows plastic to co-exist with crystal in upscale environments. All-Ways also sourced a manufacturer to produce the sleeves in quantity.

NEW YORK TIMES - SOLVING A BRAND EQUITY PUZZLE



New York Times Crossword Cookie Jar

THE PROJECT:
The New York Times wanted to capitalize on the popularity of one of their best known features - the Times Crossword Puzzle - to build brand equity with a functional item.
THE SOLUTION:
All-Ways designed and sourced a unique, attractive cookie jar which features two Times crossword puzzles and a die cut logo on the lid. The cookie jar was featured on the Times company store and quickly sold out. A second generation cookie jar (with new puzzles) is in production.

press release archives

ALL-WAYS NEW INTERNSHIP PROGRAM WITH MONTCLAIR STATE RESULTS IN NEW HIRE: First Intern, Dave Gisonno becomes Sales Associate
June 25, 2010 - Click here for full story

ALL-WAYS AIDS EARTHQUAKE VICTIMS
January 26, 2010 - Click here for full story

ALL-WAYS THANKS EMPLOYEES FOR GIVING
December 7, 2009 - Click here for full story

MISSION ACCOMPLISHED: OUR CUSTOMERS APPRECIATE ALL-WAYS ADVERTISING
October 5, 2009 - Click here for full story

ALL-WAYS CELEBRATES MILESTONE ANNIVERSARY
September 10, 2009 - Click here for full story

ALL-WAYS ANNOUNCES 40TH ANNIVERSARY CELEBRATION
July 20, 2009 - Click here for full story

OUR BUSINESS IS BUILDING YOUR BUSINESS by Robert Lieberman
May 16, 2009 - Click here for full story

ALL-WAYS NEXT GENERATION AT WORK
April 24, 2008 - Click here for full story

ALL-WAYS' PRESIDENT ATTENDS INAUGURAL INDUSTRY SUMMIT
December 1, 2007 - Click here for full story

ALL-WAYS ADVERTISING PARTICIPATES IN DR PEPPER "BAND IN THE BUBBLE"
May 24, 2007 - Click here for full story

THE RESULTS ARE IN!
April 10, 2007 - Click here for full story

ALL-WAYS ADVERTISING WINS PRESTIGIOUS 2007 SAAGNY AWARD
March 27, 2007 - Click here for full story

ALL-WAYS EARNS HIGH MARKS FROM CUSTOMERS
April 10, 2006 - Click here for full story

ALL-WAYS ADVERTISING EXPANDS FLORIDA OPERATION TO PALM BEACH COUNTY
January 27, 2006 - Click here for full story

ALL-WAYS FOUNDER AND PRESIDENT INTERVIEWED BY THE BUSINESS DEVELOPMENT INSTITUTE
October 19, 2005 - Click here for full story

ALL-WAYS ADVERTISING EXPANDS TO LONE STAR STATE
September 20, 2005 - Click here for full story

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