Custom Water Bottle Sleeves

THE PROJECT:
Fiji Water had developed a unique, square plastic bottle for its spring water and wanted to market the product to white table cloth restaurants. The problem was to encourage the consumers to take the plastic bottles seriously.
THE SOLUTION:
All-Ways was instrumental in the design and production of a customized silver sleeve that allows plastic to co-exist with crystal in upscale environments. All-Ways also sourced a manufacturer to produce the sleeves in quantity.

New York Times Crossword Cookie Jar

THE PROJECT:
The New York Times wanted to capitalize on the popularity of one of their best known features - the Times Crossword Puzzle - to build brand equity with a functional item.
THE SOLUTION:
All-Ways designed and sourced a unique, attractive cookie jar which features two Times crossword puzzles and a die cut logo on the lid. The cookie jar was featured on the Times company store and quickly sold out. A second generation cookie jar (with new puzzles) is in production.